Freelance and Contract Services
Lynn Norwood | 813/477-9922

Small Business Web Design_____________________________________________

Custom Web Design Solutions
Website Development
Content Updates
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Hit Counters
CMS Integration
Analytics Tracking
Blogs/Social Networking
Search Engine Optimization

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Tampa Custom Website Design Studio

Search Engine Marketing Services

Search Engine Optimization:

Search Engine Optimization is a technique used by Search Engine Marketing Service providers to maximize a website's placement in organic search engine results through a variety of on-page and off-page techniques. Experts in the field generally agree that there are several hundred different factors which are taken into account by search engines when assigning a ranking or value to a website.

It is also important to note that these algorithms are updated frequently to improve the quality of results returned from organic search engine queries.

On-Page Search Engine Optimization Factors:

Unique, well-written content, well-coded html, correct use of title and description meta tags and heading tags all play an important role in how robots view a website. Keyword density is another important factor. This is a ratio representing the number of times a keyword phrase is used on a page compared to the total number of words on that page. If the keyword density is too low, the phrase is not given enough importance and if the keyword density is too high, it is interpreted by robots as an attempt to manipulate organic search engine optimization results -- otherwise known as keyword spamming.

Off-Page Search Engine Optimization Factors:

Off-page search engine optimization factors such as the number of relevant incoming links or votes a page has for it is also an important factor in determining a web site's importance on the world wide web. This is commonly referred to as Page Rank. The voting pages are also assigned a Page Rank. Pages with a higher Page Rank are assumed to have more credibility or authority and, therefore, transfer more importance to another site receiving their vote.

There are many quality directories of website owners who wish to promote their business through website referrals from other relevant sites. One free directory I recommend is Targeted Website Traffic, a directory for webmasters helping other webmasters develop high value relevant traffic. Promoting ethical web-marketing using the time trusted pillars of relevance and popularity made easy.

Our Goal:

It is our goal to ensure that these high volume key word phrases that prospective customers would use to find your business or service are used throughout your web site content resulting in maximum exposure and return on investment for your company. Our approach ensures customers who are looking for your products and services will find you FIRST and NOT your competitors by positioning your web site in the top-20 positions of natural organic search engine results for five to ten high-volume keyword phrases!

Our Search Engine Marketing Services and Search Engine Optimization Solutions:

Website Marketing Analysis. If you already have a website, we'll analyze your site's structure, keyword density, relevant keyword phrases and recommend changes needed to help you make it to Page 1! If you don't have a website, we can design one for you and incorporate our state-of-the-art search engine optimization techniques.

On-Page Search Engine Marketing Services. We'll implement the programming changes needed to increase your presence on the World Wide Web and then maintain your site to ensure you stay abreast of the latest trends in Search Engine Marketing.

Website Traffic Management Services. We can take over the labor intensive task of exchanging links allowing you to focus on building your business or, for a nominal fee, we can show you how to perform this function yourself and recommend automated tools to assist you in this task.