In addition to a professional looking design, another factor to consider during the development of your website is the page load time. The page load time is the time it takes for your site to become visible in your visitor's browser. This time will vary depending upon the speed of the visitor's Internet connection.
However, the designer can greatly improve the page load time by taking certain steps during the development and coding phase such as optimizing the html code and reducing image sizes so that they still display attractively but load faster. Using image sprints is another way to reduce page load time. Writing documents so that pages load quickly is beneficial in that it typically results in higher visitor retention and improved placement in organic search engine results.
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